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• Purchase a rundown that you get to modify yourself — to some degree. The best information merchants will give you savvy profile choice choices that let you focus in on the right contacts utilizing firmographic, segment, technographic, and geographic data.

• Ask your merchant how frequently the rundowns they sell are refreshed. Preferably, you will track down an information seller that tracks and updates contacts reliably — not one that sells old, dead records. Ensuring you buy an authorized rundown will save you from hours or days drafting messages that are about to skip the moment you click "Send."

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