Name: Auto Zürich 2026
Start: 2026-11-05
End: 2026-11-08
Location: Messe Zürich

Auto Zürich 2026
The road starts here.

Experience Switzerland’s largest live automotive eventfrom 5 to 8 November at Messe Zürich. Featuring around 70 brands, numerousmodel highlights, exclusive premieres, and pioneering mobility trends.

Step into a world of innovation, design, andautomotive flair. Diverse, inspiring, and waiting for you to and book yourpersonal test drive with the EV EXPERIENCE.

>80

NOVELTIES

BRANDS

DAYS

68,053

TICKETS SOLD

EXPERIENCE ELECTRIC MOBILITY

EV EXPERIENCE is a cross-brand advisory platform that comprised a test fleet of 46 electric vehicles in 2025.

It will also be available at Auto Zurich 2026 (5-8 November 2026).

The corresponding slots are expected to be accessible for online booking from September 2026.

SELECTION AND BOOKING

THE ZURICH AUCTION BY BROAD ARROW

Parallel to Auto Zürich, Broad Arrow’s first Zurich Auction will take place at the Dolder Grand.
Around 60 highly sought-after collector cars will be available for purchase.
The auction is a key element of the new alliance between Broad Arrow and Auto Zurich.

BROAD ARROW

MANUFACTORY & CLASSIC

Lovers of exquisite small series from the top automotive segments and high-quality classics will find a newly arranged interplay of top products from the present and the past in Hall 6 and thus a stage for a very special mixture of automotive fascination.

The panoramas that Switzerland throws at the retinas of motorcyclists couldn't be more beautiful, even if they were invented with the help of sophisticated AI programmes. It's no wonder that motorcycling is becoming more and more popular. This development is the reason why the topic of motorcycles will be given considerably more space at Auto Zürich 2024 than in previous years.

Novelties

Auto Zürich has established itself as a presentation platform for automotive innovations.

Alfa Romeo

Junior BEV Veloce

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Alpine

A390

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Aston Martin

Vantage S

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Bentley

Bentayga Speed

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Discover all the other news

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Brands

Auto Zürich now offers the largest variety of brands in Europe.

BRANDS

+66

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The Zurich Auction by Broad Arrow, taking place at the Dolder Grand
in parallel to Auto Zürich, plays a key role in this.

BROAD ARROW

The car magazine as an ePaper

Ringier Verlag has once again published its annual car magazine in the run-up to Auto Zürich this year.

Open ePaper

The Auto Zürich MEDIA DAY

The Auto Zürich MEDIA DAY is a platform optimally tailored to the needs of media professionals.

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Plug & Play

The innovative trade fair architecture, which reduces the effort for exhibitors to a minimum by allowing them to move into completely prepared exhibition stands.

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