Auto Zürich is one of the leading platforms for all aspects of the automotive industry and supports licensed journalists and media representatives in their search for the latest news from this industry.

With around 70 brands and over 80 new products, Switzerland’s largest motor show is a particularly fertile breeding ground for this. For this reason, Auto Zurich MEDIA DAY was established as a dedicated event.

Important Information on Accreditation for 2026

Prior registration is mandatory to participate in this exclusive industry event. To best meet your individual editorial needs, we distinguish between traditional media representatives and content creators during registration:


Accreditation for Media Representatives
We ask journalists, editors, and photographers with a valid, recognized press pass to register exclusively via the official press form:

go to the official press form



Accreditation for Content Creators
For influencers, bloggers, YouTubers, and social media personalities, we have established a separate accreditation process tailored to your specific platforms:

go to your specific platforms


Important organizational note
Please note that accreditation requests can only be submitted via the official online forms linked above. For administrative reasons, we unfortunately cannot accept or process informal accreditation requests sent by email to info@auto-zuerich.ch. Thank you for your understanding and cooperation.

Access to Auto Zürich MEDIA DAY for Content Creator

As part of the application process introduced specifically for Content Creators, a small number of tickets for MEDIA DAY will be allocated separately.

Please understand that due to limited capacity, there are no other opportunities to gain access to MEDIA DAY as a Content Creator outside of this selection process. In general, access is reserved for accredited media representatives.

Presenting Partner
carmarket