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Auto Zürich is one of the leading platforms for all aspects of the automotive industry and supports licensed journalists and media representatives in their search for the latest news from this industry.
With around 70 brands and over 80 new products, Switzerland’s largest motor show is a particularly fertile breeding ground for this. For this reason, Auto Zurich MEDIA DAY was established as a dedicated event.
With around 70 brands and over 80 new products, Switzerland’s largest motor show is a particularly fertile breeding ground for this. For this reason, Auto Zurich MEDIA DAY was established as a dedicated event.
Important Information on Accreditation for 2026
Attendance at this exclusive industry event requires prior registration. We distinguish not by the channel you publish on, but by the nature of your work — please choose the route that applies to you.
Accreditation for media representatives
This route applies to everyone reporting independently and editorially on Auto Zürich. It covers journalists, editorial teams and photographers working for established media, as well as independent digital trade media with their own editorial offering — whether you publish on a website, a video channel or in any other digital format.What matters is sustained editorial activity with a clear focus on the subject, and a clear separation between editorial and paid content. Alongside a recognised press card, other suitable evidence of your editorial work may also be submitted with your application; every application is reviewed individually.
go to the official press form
Accreditation for Content Creators
For influencers, bloggers, YouTubers, and social media personalities, we have established a separate accreditation process tailored to your specific platforms:
go to your specific platforms
Important organizational note
Please note that accreditation requests can only be submitted via the official online forms linked above. For administrative reasons, we unfortunately cannot accept or process informal accreditation requests sent by email to info@auto-zuerich.ch. Thank you for your understanding and cooperation.
Accreditation for media representatives
This route applies to everyone reporting independently and editorially on Auto Zürich. It covers journalists, editorial teams and photographers working for established media, as well as independent digital trade media with their own editorial offering — whether you publish on a website, a video channel or in any other digital format.What matters is sustained editorial activity with a clear focus on the subject, and a clear separation between editorial and paid content. Alongside a recognised press card, other suitable evidence of your editorial work may also be submitted with your application; every application is reviewed individually.
go to the official press form
Accreditation for Content Creators
For influencers, bloggers, YouTubers, and social media personalities, we have established a separate accreditation process tailored to your specific platforms:
go to your specific platforms
Important organizational note
Please note that accreditation requests can only be submitted via the official online forms linked above. For administrative reasons, we unfortunately cannot accept or process informal accreditation requests sent by email to info@auto-zuerich.ch. Thank you for your understanding and cooperation.
Access to Auto Zürich MEDIA DAY for Content Creator
As part of the application process introduced specifically for Content Creators, a small number of tickets for MEDIA DAY will be allocated separately.
Please understand that due to limited capacity, there are no other opportunities to gain access to MEDIA DAY as a Content Creator outside of this selection process. In general, access is reserved for accredited media representatives.
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