Auto Zürich MEDIA DAY 2026
Spotlight on the Novelties

In recent years, Auto Zürich has evolved into one of the most important and productive gathering places for the automotive media landscape, thanks to a steadily growing number of exclusive product premieres.

We are very pleased to announce that the participating brands for Auto Zürich 2026 have now largely been confirmed. They promise an extraordinary and fascinating lineup of automotive highlights. Our specially designed MEDIA DAY guarantees you, as members of the media, uninterrupted and exclusive access to the new models. Experience the presentations up close on the large MEDIA STAGE and take advantage of the subsequent press tours for detailed insights, exciting interviews, and unique photo opportunities before the regular show opens.

The following overview showcases the impressive portfolio of brands that will celebrate their premieres at the Auto Zürich MEDIA DAY 2026.