Auto Zürich cordially welcomes content creators to the halls of Messe Zürich during the public days.

With around 70 brands and over 80 new products, Switzerland’s largest motor show is a particularly fertile breeding ground for anyone who wants to establish themselves in the automotive sector by combining creative flair with an affinity for the industry, and who has a keen sense of target groups and trends.

For the first time, Auto Zürich 2025 offered all visitors to Auto Zürich the opportunity to publish their own content on the Public Social Wall developed specifically for this purpose with the introduction of its own brand hashtag.

Auto Zürich provides particular support to content creators who have a deep understanding of the show's audience and the objectives of its exhibitors, and who consistently demonstrate this through appropriate, high-quality content.

A new feature of Auto Zurich 2025 was the introduction of a two-stage application process for Content Creators who sought to operate in this function with the official support of Auto Zürich. In this process, particular attention was paid to thematic relevance, niche specialisation and target group demographics, as well as authenticity and credibility.

The Content Creator Ticket is exclusively available as part of the application process described above.  It enables Content Creators to operate on site with the official support of Auto Zürich.

Privileges include a pass for one person, granting free admission on all visitor days (2026: 5 and 6 November, 10 a.m. to 9 p.m., and 7 and 8 November, 10 a.m. to 7 p.m.). Upon special request, the doors will open for holders of the Content Creator Ticket one hour before the official opening, allowing them to work uninterrupted during this time.

Expected from June 2026, we will provide information on this page about the application process for Content Creators for Auto Zürich 2026.

We kindly ask for your understanding that we cannot consider any enquiries outside of this process.